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Reflecting on Success

During Women’s Small Business Month, local entrepreneurs offer advice.

After a career in television and radio, Potomac mother and entrepreneur Cari Shane carved out a freelance writing career for herself, penning articles for publications ranging from the Washington Post and its Sunday Magazine to Cooking Light Magazine. Fellow Potomac mother and marketing executive Julie Schumacher pitched Shane a story idea. Shane was intrigued, wrote the article, and the two women stayed in touch. Schumacher later came to Shane with another idea: The two women should create a company that would transform traditional public relations strategies for small and mid-sized businesses, also incorporating social media. Shane put her freelance writing career on hold and the two women formed a small business called sasse (pronounced “sassy”) agency. “Building a business with a platform for differentiation appealed to me,” said Shane. “Julie and I built sasse to help small- and medium-sized business get what they deserve, the chance to shout out about themselves the way big businesses do.”

‘Truly a Life-Changing Experience for Kids’

Amputee children, veterans bond over softball.

Church-State Working Together in Alexandria

Weighing in on community-wide issue of mental health.

‘Whole Segments of Workers Can’t Live Here’ in City of Fairfax

City of Fairfax discusses affordable housing.

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Sweet Sounds of Summer Music

Franklin Middle holds 31st annual Band and Orchestra Camp.

Lynn Terhar, School Board At-Large

Marsha Paul, Mount Vernon District School Board

Arlington All In Conference Addresses the Dangerous Years

“It’s your job to explain to me the consequences of my actions,” teen tells mom.

Mother and son sat on the stage of the George Mason Founder’s Hall auditorium last Saturday, and talked as though they were in their kitchen at home. Kate McCauley and David Balick were discussing those dangerous years between 6th and 12th grade, when teens may exercise poor judgement and parents may overreact, or not react enough.